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User journey diagrams describe at a high level of detail the exact steps different users take to complete a specific task within a system, application, or website. This technique shows the current (as-is) user workflow and reveals areas of improvement for the to-be workflow.

Basic example

Syntax overview

Each user journey is split into sections that describe the part of the task the user is trying to complete.

Basic structure

Task syntax

Tasks follow this format:
The score is a number between 1 and 5 (inclusive), representing the user’s satisfaction or experience level with that task.

Complete example

Here’s a more detailed user journey showing a typical working day:

Multiple actors

Tasks can involve multiple actors by separating them with commas:

Scoring guide

The score represents the user’s experience:
  • 5 - Very positive experience
  • 4 - Positive experience
  • 3 - Neutral experience
  • 2 - Negative experience
  • 1 - Very negative experience
Use user journey diagrams to identify pain points in user workflows. Tasks with low scores (1-2) often indicate areas that need improvement.
User journey diagrams are excellent for stakeholder presentations as they clearly show the user’s emotional experience throughout a process.